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Maria Nila - E-commerce research and UX refresh
Maria Nila 100% vegan haircare brand produced in Sweden, providing high quality vegan beauty with the goal of making it easy for everyone to take a step towards a more sustainable and friendly world.
They wanted a UX refresh of their website’s front page to increase conversion rates and keep their loyal costumers coming back for more.
Timing
2019
Client
Maria Nila
Project
Product design
Challenge
The current web only serves as a web shop whereas the new web should convey a strong sense of brand, be inspirational and educate the costumer.
The main question is: How do we create an inspiring web experience without distracting the user and lose sales in the web shop?
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